Are you looking to start a social media marketing venture? Not so fast! There’s a lot of things you need to keep in mind to make sure that your plan is a success. Read on for some tips and tricks for getting the most out of social media marketing.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. Thank people that mention you, and answer questions that are posed to you. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. This will help you establish an individual identity so you will not be seen as some type of corporate entity.
Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.